In many cultures, the attendance of a belly
dancer at a wedding symbolises fertility for the new couple. I wanted
more than that for my business.
In the Christian/Jewish/Muslim faiths, there is a concept of the Living
God working in and through the lives of His people. The evidence of
this is seen in the qualities of love, joy, peace, patience, gentleness,
goodness, kindness, faithfulness and self control increasing in their
life. This is known as ‘fruit’.
These were the qualities I wanted to shine through
my own life, both personal and professional, so I named my business
so that it would epitomise who I am and who I hoped to be.
I continually aimed to bring this fruitfulness into my own life, that of my family,
friends and my former clients.